Communication
15.3.2023

Digital revolution in the logistics industry

Written by
Communication
Published on
15.3.2023

In recent years, the European transport industry has experienced a revolution driven by increasing digitalization. In road transport by truck in particular, the digital transformation is having a profound impact on the way transport participants transport and communicate.

Telematics Systems & Insights

One of the most important developments in trucking is the introduction of telematics systems. These systems allow fleet managers to monitor and track vehicle performance in real time. For example, the travel time, speed and fuel consumption of each vehicle can be monitored, enabling managers to identify bottlenecks and deploy vehicles more efficiently.

Autonomous driving trucks

Another important development is the introduction of autonomous trucks. These vehicles are capable of driving without human intervention and could help solve the driver shortage and make freight transport more efficient. In addition, autonomous trucks could help reduce CO2 emissions because they are able to drive more efficiently and avoid traffic bottlenecks. At present, however, autonomous trucks are still a pipe dream.

Increasing customer requirements

In addition to technological developments, customer requirements for the transportation industry have also changed. More and more customers expect fast and transparent delivery of their goods. The introduction of real-time tracking systems and delivery platforms enables customers to track their deliveries and monitor their progress in real time.

BYOD (Bring your own Device)

BYOD means that employees use their own devices such as smartphones and tablets for work purposes. The advantage of this practice is that employees are able to access information and applications as usual. Especially in logistics communication between drivers and dispatch teams, the own smartphone plays a major role. Drivers often do not want to install additional apps to be able to communicate with dispatchers or transport managers. WhatsApp, Viber and the like are the order of the day here.

Dispatchers align their communication channels accordingly. Since they have to write to a large number of drivers every day and share a lot of information, communication platforms that present all services in a clear user interface to enable efficient transport communication are welcome helpers.

Did you know?
Heylog offers this possibility in a single communication service. In Heylog, dispatchers can communicate with drivers via one platform on different channels. They do not have to install a new application on their smartphone, but can write as usual with the dispatchers via WhatsApp. The advantage for both sides: If different languages are spoken, automatic language translation can be activated. This allows messages to be translated quickly and enables fluid chatting.

Our conclusion

So the digital revolution in European trucking has many benefits. It is helping to improve efficiency and road safety, reduce CO2 emissions and meet customer requirements. In addition, new possibilities are constantly being developed to simplify communication on the route.

Digitization enables the logistics industry to remain resilient despite ever-present challenges such as the shortage of skilled workers, global crises and other unforeseen events.

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